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International Social Media Summit and SMX Search Marketing Expo: London...
Last week I had the pleasure to spend an entire week in London – I generally go in-and-out from London after no more than three days after my arrival, but this time I had a golden excuse to indulge in...
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Travel 2.0 Strategies and Tools: Blog Marketing, Social Media Marketing and...
A couple of months ago I have been hired, via my friends from Spanish search engine agency Overalia, to design and deliver a two-day workshop on the topic of Tourism and Travel 2.0. The workshop, two...
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Interview to Robin Good: Empowering Users, Search Engines, SEMPO and more
It’s a little bit of a shame that I took so long to publish this interview to Robin Good. Originally recorded on a sunny december morning in Rome, these files ended up in a back-up hard drive I lost...
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From Reykjavik: Social Media What? How to Design a Social Media Strategy
I came back last week from the amazing experience of discovering Iceland, where I spent a week to participate to the Reykjavik Internet Marketing Conference 2010 (RIMC 2010) organized by my good friend...
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Nonick Conference: Online Communities, European 2.0 Start-Ups, International...
Spain keeps amazing me for the vitality of its digital market and the dynamism of the local players. I have been living, working and networking in Spain over the last few years, moving to Oviedo,...
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Autumn is Here, and so is the European Conference Season (and a New Blog...
Autumn is finally here, blowing away the laziness of the last days of summer and bringing me back to full activity not only on clients’ projects, but also with a full schedule of European search...
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Best Social Media Marketing Presentation from WebCongress Málaga
At the end of September a new breed of interactive marketing event kicked off in Málaga, (Andalusia, Spain). A spin-off from the classic series of Search Congress events, Web Congress Málaga is also...
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Search Marketing + Social Media Marketing Training and Workshops
Training is the major trend in search and social media marketing today, and professional training it’s wanted in any form: in-house training for advertisers’ marketing teams or for agencies who want to...
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YouTube Videos Management: A Decalogue
I love to work with my colleagues and friends at xister, the Italian cutting edge interactive agency I have been involved with since its launch almost 10 years ago, when we all spinned-off Deepend...
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Advanced Social Media Marketing? You Might Need To Go Back to Basics First!
I keep reading about companies and brands “investing” in very expensive internet marketing and social media “executive reports“, where the only things they get is aggregated data that doesn’t reflect...
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